Personal Training Client Types, Why They Hire You, and How to Knock Their Socks Off
For every year you’re in the fitness industry, there’s another personal training client type you will have assessed and categorized in the back of your personal trainer brain. Not that everyone you meet will fit neatly into one of these pigeonholes necessarily, but you can expect the majority of the folks you encounter to fall […]
How to Be a Micro-Influencer on Social Media
Personal trainers are well-educated fitness professionals committed to bettering the lives of their clients. But that’s just one dimension of a personal trainer’s skill set and focus. While a fitness professional’s daily work may take place inside a gym or in a client’s home, their influence can transcend those boundaries especially in today’s culture of […]
The NEAT Way to Burn Calories
Are your clients getting bored with endless treadmill sessions, stationary cycles, or counting Stairmaster steps? Or maybe they are so fixated on how many calories they burn during their 30 minute cardio sessions they neglect the remaining 23.5 hours of their waking day? If so, you can pair their resistance training workouts with the NEAT way […]
How Personal Trainers Can Build Clientele Without Spending Money
Building personal training clientele without spending money is possible by using some creative approaches. A little time and focused energy will boost your training business. Check out these three tried-and-true ideas to build clientele without spending a dime. Social Media Social media is a valuable resource in promoting your personal training business and helping to build […]
Fitness Branding: Considerations for Creating a Strong Brand
Whether you are building a new company, trying to promote your personal brand, or want to re-evaluate the fitness business you’ve had for years, being intentional with your branding is a key element to success. It’s imperative that you consider your target clients, the culture of your community, and the changes in fitness industry trends […]
How To Combat Decision Fatigue Using Simple Criteria
How many times during a day, week, month, or year, do you make decisions for your fitness business? The fitness industry is a fast-moving one and the future of fitness keeps evolving. Or better yet, how many seconds, minutes, hours, days, and weeks do you spend pondering opportunities attempting to make an optimal business decision? […]
Ashlyn Knox–NFPT Personal Trainer Spotlight
Meet Ashlyn Knox, a third-year full-time student at The University of Texas at Austin, where she is studying Business Management and Exercise Science. Like most of our trainers, Ash is passionate about helping others reach their full potential–and why she loves being an NFPT certified personal trainer. Ashlyn spends a lot of her time as […]
Scope of Practice for the Fitness Professional: Massage Therapy
It’s not uncommon for fitness clients to request massages or trigger point release from their personal trainers. Personal trainers have a thorough understanding of the muscular system and, as a result, clients assume they can provide this service. However, personal trainers need to be mindful of their stated scope of practice and refer clients to […]
Trainer Spotlight: Rashidi Gibson
NFPT: Tell us about yourself as it relates to personal training. When did you get started in personal training and why? Beginning in early childhood I became exposed to the importance of health and fitness because my step father taught martial arts, participated in gymnastics, worked part time for SWAT and was the Chief of […]
How to Make New Year Goals a Reality
Setting goals of any kind during the start of a new year is exciting, but creating a plan for success and following through is a whole different beast. Consider these tools and methods for behavior change when helping clients follow through on their New Year goals. Expectations vs. Reality Hopefully, before you’ve even set out […]