Holding on to the Resolution Crowd
We’ve all heard the old adage that it’s easier to keep clients than find new ones. There is a short block of time after a New Year comes in, even as the confetti falls and fireworks still color the night sky, when hundreds of new clients plan to turn that old adage on its head. […]
7 Easy Ways to Be a Professional Personal Trainer
Whether you’re newly certified or have been personal training for awhile, you can easily set yourself apart from the competition with professionalism. Many people get into the fitness industry because it’s a hobby and passion. If you have plans to sustain fitness as a career, follow these tips to transform your personal training hobby into a profession. 1. Listen to your […]
5 Reasons Personal Trainers Quit
Are we no longer living the dream? We’ve all heard about, or witnessed, the high attrition rate among personal trainers and fitness instructors. We know the many reasons people study for certifications and look eagerly to the day that they can announce to friends and family that they are now Personal Trainers! Maybe one of […]
7 Networking Tips for Personal Trainers
“If you aren’t networking than you’re not working”. This old saying is a tongue twister and kind of cheesy, but it’s true. Personal training is a people business and requires you to connect with others. Networking means being involved in your community, making connections and building relationships. Every time you meet someone new it’s like […]
Giving Back Through Fitness
Giving Back Through Fitness I love customer-focused events like customer appreciation or for-charity events. They have the desired effect of making me feel…well, appreciated. But more than that, when done sincerely (not just an opened box of half-stale donuts on a table near the entrance), these events also help me forge a deeper relationship with […]
The Best Marketing Strategy For You
Flyers posted around town are wasteful if no one’s looking at them. Business cards get lost under the car seat and networking events make many people cringe. Social media marketing can be noisy. So, what is the best marketing method available today? The answer is similar to creating a personal training program for a client. It’s personal… […]
Three Easy Sales Techniques to Get More Clients
If you are in business for yourself, you are, in fact, in sales. Many argue that we are all salespeople in our everyday lives no matter what. I agree with that way of thinking. Sales comes into play at a job interview, when convincing a friend to see the movie you want, or even when […]
Three Big Mistakes Entrepreneurs Make
Starting a business is a major event and one that must be taken seriously. With all the moving parts, fluctuations in economy, changes in marketing, and the daily operations tasks, it’s a lot to get a handle on. Add to that the fact that every business has its own vision, mission, and culture, and it makes […]
NFPT Trainer Spotlight: Vincent Russo
Vincent is involved in the Men’s Health Ultimate Guy Contest and needs our votes! Click the link and click “Vote”, up and left from the picture. Let’s get an NFPT Trainer to win this thing! Here’s a little bit about Vincent: How long have you been certified with NFPT? 2 years Why did you choose NFPT? […]
Travel and Vacation with Personal Training Clients
“I wish I could take you on vacation with me.” Many clients say it aloud, while others are thinking it in their mind. Why on earth you’d want a health nut on vacation with you is beyond me! Vacation is a time for letting loose and splurging, right? But, seriously – I do get it. […]