Defining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on starting your own gym or independent services? Start marketing before your lease is even signed or your construction has begun. Marketing is so much more than just throwing up an […]
Defining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week I said you just need to start. This whole endeavor of marketing can be a scary and overwhelming thing. Get your plan together and make baby steps to implementing it. […]
Tax Tips for Personal Trainers
As April 15th approaches it can be a tricky thing for personal trainers to save all the money that they can. I’ve put together some tax tips for personal trainers to use and hopefully save some money in the long run! I have found (learning the hard way) it’s much better for me to use […]
Characteristics of Personal Training Entrepreneurs
Becoming an entrepreneur is not for everyone. It is hard work that takes a lot of creativity, planning and maybe even a certain personality. Before opening up your own gym or fitness facility, it is good to evaluate every angle of the situation. This includes evaluating yourself. Are you cut out for becoming a fitness […]
Five Marketing Tools to Get In-Home Clients Immediately
Have a good and catchy business name and a professional logo designed for your business. Have a professionally designed website. Check out at least ten current personal training web sites. Doing that will give you some good ideas of what you want for your own site. For personal trainers, WordPress framework is usually a good […]
Keeping a Marketing Calendar Journal
Having a marketing calendar is a great tool that many professionals see as a nuisance. In reality, it is essential for every successful business. It will help you structure and think through your personal training sales goals so that you can coordinate your efforts. It is a great help when budgeting and keeping you on […]
Four Tips to Increase Your Personal Training Salary
There are personal trainers receiving annual salaries over $100,000 per year, while others earn only $9 an hour and work extra jobs just to get by. The best trainers realize that there’s more to personal training than just leading your client through their circuit. Your clients crave valuable information. Many have questions about nutrition, what […]
Keeping Your Personal Training Clients
The most difficult task for a personal trainer in today’s market can be getting new clients and keeping the current clients hungry for more. With the economy in its current state, and the competition of home workout programs and huge gyms that offer “free personal training”, it can be easy to get overlooked or passed […]
10 Rules for a Successful Home Fitness Trainer’s Marketing
Marketing and client recruitment strategy is one fundamental difference of working as a commercial gym trainer versus working for yourself as a mobile fitness/in-home fitness trainer. Within the gym setting the trainer’s potential clients are walking around the gym like schools of fish. Since trainers went through a process to get hired by the gym, […]
Restore the Core
This information is from Chris Kelly’s eLearning continuing education course: Restore the Core: Integrated Core Training for Real World Function. See the full course for additional core assessments with video, and several core exercises and progressions with videos. Click here for more information on these courses available on the NFPT website. Much like a weight […]