Keeping a Marketing Calendar Journal
Having a marketing calendar is a great tool that many professionals see as a nuisance. In reality, it is essential for every successful business. It will help you structure and think through your personal training sales goals so that you can coordinate your efforts. It is a great help when budgeting and keeping you on […]
Four Tips to Increase Your Personal Training Salary
There are personal trainers receiving annual salaries over $100,000 per year, while others earn only $9 an hour and work extra jobs just to get by. The best trainers realize that there’s more to personal training than just leading your client through their circuit. Your clients crave valuable information. Many have questions about nutrition, what […]
Keeping Your Personal Training Clients
The most difficult task for a personal trainer in today’s market can be getting new clients and keeping the current clients hungry for more. With the economy in its current state, and the competition of home workout programs and huge gyms that offer “free personal training”, it can be easy to get overlooked or passed […]
10 Rules for a Successful Home Fitness Trainer’s Marketing
Marketing and client recruitment strategy is one fundamental difference of working as a commercial gym trainer versus working for yourself as a mobile fitness/in-home fitness trainer. Within the gym setting the trainer’s potential clients are walking around the gym like schools of fish. Since trainers went through a process to get hired by the gym, […]
Restore the Core
This information is from Chris Kelly’s eLearning continuing education course: Restore the Core: Integrated Core Training for Real World Function. See the full course for additional core assessments with video, and several core exercises and progressions with videos. Click here for more information on these courses available on the NFPT website. Much like a weight […]
Skiing and Snowboarding: Evaluate the Body for Strength and Stability
Excitement is escalating rapidly this time of year for those who enjoy snow sports. Do you have clients who participate in skiing or snowboarding? Would you like to attract some to your business? Targeting a specific market at the right time of year will benefit the health of your community and also your business. If […]
Connecting the Dots: The Emerging Role of Health Coaching, Pt. 1
The field of Personal Training is ever-expanding. Once the sole domain of weightlifters and bodybuilders, the industry is experiencing a shift in population demographics, and our client base certainly reflects this change. It is no longer unusual for many of us to find ourselves training a variety of individuals, from teenagers to octogenarians, and from […]
What’s Love Got to do with Exercise?
Whether you like it or not, love is in the air. Pink and red decorate shopping malls and restaurants. Cute cuddly bears and delicious treats are everywhere. Transform this holiday theme into a discussion about health. Start with yourself and then talk with the people you coach. Decorate your business Aside from the warm fuzzies […]
Making Fitness Videos: 4 Do’s and Don’ts
Everyone is buzzing about making money online. One of the biggest trends for fitness professionals is to earn extra money through videos. There’s exceptional content out there and some that’s really bad. Surely you’ve seen both? If you’ve got a video camera on your smartphone or laptop, that’s all you need to get started with filming […]
Utilizing National Running Day as a Personal Trainer
National Running Day is held annually on the first Wednesday in June. It is a day when runners everywhere declare their passion for running. Since 2009, the country’s foremost running organizations have worked together to celebrate running with thousands of participants on the first Wednesday of June. The purpose of the day is to take […]