Scope of Practice for the Fitness Pro: Upselling Products and Services

Personal training is a business. Therefore, a large part of personal training is selling your services to potential clients. If you don’t effectively recruit new clients and maintain those you currently have, you don’t have a product or service to sell. Personal training may be considered “sales”, however, it’s outside the scope of your practice […]

Scope of Practice for the Personal Trainer: Romantic Relationships with Clients

It’s common for personal trainers and their clients to develop close relationships. A trainer often transitions from a coach and role model to a confidant and friend. In fact, a sign of a healthy trainer-client relationship is the strong bond that forms. That said, it is also possible for romantic relationships with clients to develop […]

Scope of Practice for the Personal Trainer: Goal Setting

Goal setting is an important aspect of personal training and the client-trainer relationship. Setting goals is crucial as they outline a road map of where the client wishes to go and, more importantly, how the client will achieve a desired outcome. As important as the goals are themselves, the process by which goals are set […]

What is Flexible Dieting?

Flexibility. But I’m not talking about joint flexibility here, but the kind of flexibility that allows one to handle life’s challenges with aplomb– a coveted quality necessary for many aspects of life. Flexibility is what allows us to manage stress, think deeper, accomplish goals, and – in general – meet the demands of daily life. […]

Ten Reasons Why Start-up Fitness Studios Fail

Opening your own fitness studio is a complicated and challenging task. To be successful, you must consider everything from start-up costs to monthly overhead to equipment maintenance and building space. Before you consider embarking on this build-it-yourself business venture, review some of the events that can derail the success of any start-up studio. Unclear Vision […]

Are Your Clients Sabotaging Their Fitness Efforts?

Most fitness clients have loosely defined, but well-intended, fitness goals that they hope to reach by working with a personal trainer. These goals are often centered on losing weight, building muscle, increasing energy, or improving daily dietary habits. Even the most concerted efforts to achieve these goals can be derailed by seemingly small actions that, […]

Structuring Feedback for Fitness Clients

Providing fitness clients balanced, constructive, and positive feedback about performance and progress is crucial to success. They rely on it in order to learn and grow. Without feedback, learning doesn’t happen. Not only is its inclusion important, how it is structured is equally as critical. Here’s how you can structure feedback to help your clients […]

Five Must-Have Professionals in Your Personal Training Network

One of the most valuable components of a successful personal training business is the presence of a quality referral network. Personal trainers are experts in their field and possess a deep body of knowledge related to kinesiology, functional movement, exercise training and program design, exercise physiology, basic nutrition, and risk management. While fitness professionals are […]

Five Rules for Building Muscle

One of the primary cited goals fitness clients have is to build more muscle. After all, the benefits of resistance training and adding lean tissue are limitless and benefit us not only physically, but mentally. However, sometimes in the quest to lose weight and build muscle, our clients can unintentionally neglect some of the “must […]

The Carbohydrate Conflict: Why Carbs Don’t Make You Fat

No doubt, nutrition is a complex and confusing topic for many, especially our personal training clients. It is further complicated and “muddied” by the constant creation and perpetuation of myths and misconceptions that ultimately drive the development of trends and fads. One of the biggest myths and nutrition falsehoods is that “carbs are bad” or […]