The Second P of the Personal Training Business

The First P: Protect. Protect your business. Protect your clients. Protect yourself. Now, let’s move to the next, The Second P: Promote. Whether you are just starting out as a personal trainer or you have a dozen years under your belt, never forget the power of promotion! So, let’s put those 4P’s of Marketing to […]

The Final P of the Personal Training Business

I wrote about The First P: Protect a few weeks ago. Protect your business. Protect your clients. Protect yourself. Then, The Second P: Promote last Wednesday. Promote with the right purpose. Promote with the right angle. Promote in the right area. Today, it’s all about walking the walk and practicing what you preach. The Third and Final P: Provide. There […]

From One Club Business To Another

I’d been asked recently, “What are your thoughts on ways that I can improve the personal training department in my club’s business”? I took what I know from my experiences, and then I asked a colleague (Charles DeFrancesco, NFPT’s Director of Continuing Education and longtime club owner) what he could add to the list of […]

Rules and Standards for Personal Trainers

I’m a fan of standards and guidelines. Let’s face it; anyone who has children can appreciate the very basic need for rules and setting standards. There’s something to be said for accountability and consequence. The premise for our being is wrapped in instruction and outcome. Without accountability, could we truly be successful in life? As […]

Guidelines For Personal Trainers To Work By

Can there be a balance of empowerment and parameters? Absolutely! Whether you’re a club owner or an independent trainer, I’ve put together some concepts to remember when establishing or re-assessing standards and managing club-to-trainer or trainer-to-client relationships: Be respectful and responsible. Establish standards that speak directly to professional codes of conduct and expected behavior. Take […]

BE the Resolution: Focus on People

What does “BE the resolution” really mean? It can certainly mean the obvious: A cliché type of saying we use to imply that you should take advantage of the growing number of fitness enthusiasts that naturally spring up this time of year. And, for business’ sake, I hope that we’ve helped you to better capture […]

What’s the Role of a Certified Personal Trainer?

Understanding clearly the role of a certified personal trainer can help mold and shape the future of your career. Although questions like “Why do you want to become a personal trainer?” or “Why did you become a personal trainer?” may seem obtuse, by this point in your decision process you should know the answer quite […]

BE the Resolution: Patience is a Virtue

Patience my dear Watson! Continuing from Tuesday’s post, Focus on People, here’s another good saying: “Patience is a virtue”. I say it’s more like a gift. It’s a gift to give to others, and it’s a gift that others have given us. It’s one to which I can confidently say that none of us has […]

Is Personal Training Certification a Scam?

No doubt there are lots of people who get frustrated about certification; I’m one of them, as the Director of Certification here at NFPT. I get frustrated because it gets so confusing for anyone who wants to be certified. Others get frustrated because it seems overrated. Well, I’d like to give you a touch of […]

Do I Have a Good Enough Body to be a Personal Trainer?

“What do you think…should I wait ’til I’m ripped before I pursue my trainer career?” “Does this bod make me look like a trainer?” These are a couple of the FACs (Frequently Asked Curiosities) that I and other NFPT reps have heard over the years. We get it. It makes sense (especially in this profession). Just […]