Fitness Marketing: Building a Personal Brand that Resonates Today’s Clients
The concept of fitness branding involves defining and communicating what makes a personal trainer or coach’s approach to health and movement distinctive and unique. A fitness brand combines the professional’s methodology, experience, and expertise into a comprehensive identity/plan that resonates with a specific target audience, tapping into their deepest motivations and emotions. In this article, […]
CPT Certification Cost: 7 Ways to Make Paying Easy
Are you thinking about a career in fitness but realize paying for your CPT certification cost is out of the question? If so, you’re not alone. Money holds more aspiring trainers back than confidence, knowledge, or time. But paying for your personal training certification doesn’t have to be hard, and it doesn’t require debt. With […]
Coaching for Adherence and Consistency, Not Just Performance
As personal trainers and coaches, we can consider ourselves in the “behavior change business”. We often encounter clients who struggle with consistency, who possess the image of a goal yet lack the drive to achieve it. In this article, we will examine the various reasons clients may fight change/progress, as well as the real-life situations […]
Dying Tan
Picture yourself on a white sandy beach. A slight sea breeze sprays a mist of salt water across your face and over the crowded beach. You’re at the mecca for the area’s best bikini contest, Coconuts on the Beach, Cocoa Beach, Florida. It’s 10 a.m. and like a Thanksgiving turkey, you’ve planned to baste your day away in the heat of the sun.
Email Etiquette for Personal Trainers: How to Really Nail an Email
Email is so prevalent in modern life that it is largely taken for granted, but that doesn’t mean it should be underestimated. Each email you send is a document that represents you and your business.
Stretching and Improving Flexibility: Everything Personal Trainers Need to Know
Flexibility training is comprised of many stretching approaches and should be an integral part of a complete exercise program designed by a skillful personal trainer. Stretching properly is an effective means of preventing injury and enhancing athletic performance by making the body more adaptable to the demands imposed upon it.
Bodyweight Training 101: Returning to Basics Can Propel You Forward
As we head into 2014, leading experts have predicted that one of the hottest trends on the horizon seems to be a throwback to the days before elite clubs and high-tech fitness centers populated every corner. We are poised on the brink of embracing body weight exercises as one of the most effective ways to […]
Personal Training Online Marketing Marathon
The idea of building a strong online presence for your fitness business is exciting, but the actual task seems intimidating. Don’t worry. This isn’t a sprint- it’s a marathon. If you are training a client for a marathon would you set the treadmill to 26.4 miles on the first day? I hope not. Well, I won’t do that to you either. But, just like when training for a marathon, visualizing the end goal at the beginning helps keep all the little things you do in perspective.
How to Start a Personal Training Blog
Now, that you’ve created your website and have taken the plunge into the world of social media, you’re ready to take it one step further. You’re ready to start a personal training blog.
Generate Leads with Personal Training Gift Cards
Gift cards aren’t just for birthdays and holidays anymore. Now, in the world of personal training they are for generating leads.
Just about every trainer has tried the old trick of offering “the first training session free” to draw in new clients. The problem is, the success rate isn’t that high. With a “free session” promotion coupon there are only two outcomes. Either they use it or they don’t. Unfortunately, for every 100 free sessions you offer, only a handful of people are likely to respond.