3 Ways the New Tax Law Affects Personal Trainers
Calculating and paying taxes as a personal trainer is both expensive and complicated – and even more so after the passing of the Tax Cuts & Jobs Act in December 2017. In this article, we explore three major ways that this new tax law affects you as an entrepreneurial personal trainer. 1. You may get […]
Boosting Your Confidence in the First Year as a Personal Trainer
It can be intimidating starting a new career and especially the first year of being a certified personal trainer. It may be helpful to take some steps to ensure you embark on your new path with assurance and confidence. You’ve successfully passed the exam and are technically ready to start building your business. However, there’s […]
Things You Didn’t Know About Becoming a Personal Trainer
Despite the commonly held perception that personal trainers are just rep-counters or vain meatheads, being a fitness professional requires abundant knowledge, grit, dedication, and professionalism. Those considering entering this field would do well to hear what seasoned fit pros think the path to becoming a successful personal trainer looks like. Some of the steps an […]
Six Success Tips for Your First Year in the Fitness Industry
The first year in a new career venture is – as expected – intimidating and filled with uncertainty, and starting out in the fitness industry is no exception. Success, regardless of how well prepared an individual is, will not happen swiftly but there are steps you can take to ensure that you will not only […]
How To Handle Embarrassing Client Moments
We’ve all been there–your client does something he or she finds embarrassing and you must handle the moment with grace and aplomb. If you are caught off guard in such situations you could make the interaction even more uncomfortable, or potentially even lose your client, by reacting without thinking or failing to react at all. […]
Personal Training Client Types, Why They Hire You, and How to Knock Their Socks Off
For every year you’re in the fitness industry, there’s another personal training client type you will have assessed and categorized in the back of your personal trainer brain. Not that everyone you meet will fit neatly into one of these pigeonholes necessarily, but you can expect the majority of the folks you encounter to fall […]
How to Be a Micro-Influencer on Social Media
Personal trainers are well-educated fitness professionals committed to bettering the lives of their clients. But that’s just one dimension of a personal trainer’s skill set and focus. While a fitness professional’s daily work may take place inside a gym or in a client’s home, their influence can transcend those boundaries especially in today’s culture of […]
The NEAT Way to Burn Calories
Are your clients getting bored with endless treadmill sessions, stationary cycles, or counting Stairmaster steps? Or maybe they are so fixated on how many calories they burn during their 30 minute cardio sessions they neglect the remaining 23.5 hours of their waking day? If so, you can pair their resistance training workouts with the NEAT way […]
How Personal Trainers Can Build Clientele Without Spending Money
Building personal training clientele without spending money is possible by using some creative approaches. A little time and focused energy will boost your training business. Check out these three tried-and-true ideas to build clientele without spending a dime. Social Media Social media is a valuable resource in promoting your personal training business and helping to build […]
Fitness Branding: Considerations for Creating a Strong Brand
Whether you are building a new company, trying to promote your personal brand, or want to re-evaluate the fitness business you’ve had for years, being intentional with your branding is a key element to success. It’s imperative that you consider your target clients, the culture of your community, and the changes in fitness industry trends […]