Gym Etiquette for Professional Personal Fitness Trainers
Find out if you possess any or all of the fifteen traits and values necessary for thriving as a personal trainer. Then see if you pass the three common tests of professionalism that every personal trainer faces. Why? Because you don’t want to be “that guy” or “that gal”. Have you ever had to work […]
3 Questions Personal Trainers Should Ask Their Clients
You probably ask clients about food, sleep, perceived exertion and energy levels at each session. What about getting feedback about yourself? If you just cringed, you are like many personal trainers. Nobody likes to ask for compliments or worse – criticism. But, it’s necessary when you are running a business based on customer satisfaction and results. […]
3 Questions Personal Trainers Should Ask Their Clients
You probably ask clients about food, sleep, perceived exertion and energy levels at each session. What about getting feedback about yourself? If you just cringed, you are like many personal trainers. Nobody likes to ask for compliments or worse – criticism. But, it’s necessary when you are running a business based on customer satisfaction and results. […]
Evidence Based Approach to Exercise Programming
There’s always something new to learn about exercise and exercise programming. The human body has many mysteries to uncover through both science and experience. The science and research behind exercise support your mission and business as a personal trainer. Getting more familiar with it strengthens your relationship with a healthy lifestyle, which trickles over to […]
Evidence Based Approach to Exercise Programming
There’s always something new to learn about exercise and exercise programming. The human body has many mysteries to uncover through both science and experience. The science and research behind exercise support your mission and business as a personal trainer. Getting more familiar with it strengthens your relationship with a healthy lifestyle, which trickles over to […]
Norm Cates Celebrates a Lifetime of Fitness Achievements
On October 5th Norm Cates will be receiving Club Industry’s Lifetime Achievement Award and will celebrate the 25th anniversary of the Club Insider publication. Both Club Industry and Club Insider are companies to know about in the fitness world – they keep club owners, operators, and employees connected, up to date and thriving. Norm is at the […]
Norm Cates Celebrates a Lifetime of Fitness Achievements
On October 5th Norm Cates will be receiving Club Industry’s Lifetime Achievement Award and will celebrate the 25th anniversary of the Club Insider publication. Both Club Industry and Club Insider are companies to know about in the fitness world – they keep club owners, operators, and employees connected, up to date and thriving. Norm is at the […]
Starting a Niche Gym

Gyms come in all shapes, sizes, and services – from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If you are interested in carving out your own niche to offer unique services to a specific audience, get ready to learn some valuable tips and tricks to lay the groundwork […]
Starting a Niche Gym

Gyms come in all shapes, sizes, and services – from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If you are interested in carving out your own niche to offer unique services to a specific audience, get ready to learn some valuable tips and tricks to lay the groundwork […]
12 Ways to Tell if Your Personal Trainer is a Waste of Money
As sad as it makes me to state this – “anyone can be a personal trainer”. This statement is perceived to be “true” on two levels. First, there is a lack of regulations governing licensure requirements in terms of who can and can’t call themselves a personal trainer. In other words, there’s no law that […]