National Federation of Professional Trainers

Norm Cates Celebrates a Lifetime of Fitness Achievements

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On October 5th Norm Cates will be receiving Club Industry’s Lifetime Achievement Award and will celebrate the 25th anniversary of the Club Insider publication. Both Club Industry and Club Insider are companies to know about in the fitness world – they keep club owners, operators, and employees connected, up to date and thriving. Norm is at the […]

Norm Cates Celebrates a Lifetime of Fitness Achievements

Norm and Justin Cates Orlando Florida March 2016 300x169 1

On October 5th Norm Cates will be receiving Club Industry’s Lifetime Achievement Award and will celebrate the 25th anniversary of the Club Insider publication. Both Club Industry and Club Insider are companies to know about in the fitness world – they keep club owners, operators, and employees connected, up to date and thriving. Norm is at the […]

Starting a Niche Gym

niche

Gyms come in all shapes, sizes, and services –  from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If you are interested in carving out your own niche to offer unique services to a specific audience, get ready to learn some valuable tips and tricks to lay the groundwork […]

Starting a Niche Gym

niche

Gyms come in all shapes, sizes, and services –  from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If you are interested in carving out your own niche to offer unique services to a specific audience, get ready to learn some valuable tips and tricks to lay the groundwork […]

12 Ways to Tell if Your Personal Trainer is a Waste of Money

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As sad as it makes me to state this – “anyone can be a personal trainer”. This statement is perceived to be “true” on two levels. First, there is a lack of regulations governing licensure requirements in terms of who can and can’t call themselves a personal trainer. In other words, there’s no law that […]

12 Ways to Tell if Your Personal Trainer is a Waste of Money

60408088 s

As sad as it makes me to state this – “anyone can be a personal trainer”. This statement is perceived to be “true” on two levels. First, there is a lack of regulations governing licensure requirements in terms of who can and can’t call themselves a personal trainer. In other words, there’s no law that […]

Using Social Media to Keep Fitness Clients Accountable During the Holidays

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There’s nothing like a few holiday buffets and travel plans to threaten clients’ progress towards their fitness goals. But what if we started using the most available and immediate tool we have to support and encourage better accountability through the holiday season? The Power of Social Media   Social media has become a staple – […]

Get More Personal Training Clients – Communicate Better!

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Effective communication goes beyond talking and listening. It takes into account the situation and the specific person you are in conversation with. Personalized communication can build business and customer loyalty or break it down. Poor service or lack of results isn’t always what sends clients screaming for the exit. It’s often the quality (or lack […]

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