Simple Steps to a Personal Training Business Plan and Pitch: The Formula for Success
Having a pitch and plan is essential for your personal training business the same way diet and exercise are keys to a healthy lifestyle. Writing a personal training business plan and developing a pitch does not need to be as intimidating as it appears. With a few simple steps and some strategic thinking, you can […]
Simple Steps to a Personal Training Business Plan and Pitch: The Formula for Success
Having a pitch and plan is essential for your personal training business the same way diet and exercise are keys to a healthy lifestyle. Writing a personal training business plan and developing a pitch does not need to be as intimidating as it appears. With a few simple steps and some strategic thinking, you can […]
Fitness Business Jumpstart Program
Start Your Personal Training Business in 30 Days
Ready to launch your own fitness business but don’t know where to start? The Fitness Business Jumpstart is a 30-day, action-based program designed to help personal trainers and fitness entrepreneurs transform the dream of a business to paying clients—fast!
With daily, step-by-step tasks, ready-to-use business templates, and expert guidance, you’ll build a profitable personal training business in just one month—no business experience required!
Developing a Personal Training Marketing Plan
I’ve spoken to many personal trainers and many say they jumped into the personal training business for the simple reason that they enjoy fitness. And, they want to share their passion of helping others live healthier lives. In fact, many trainers don’t start off thinking of personal training as a long-range business opportunity.
But, then there could come a time when you become tired of working for someone else – when you see potential in branching out on your own. So, what do you need to do first? Start thinking with a business mind- a marketing mind.
How to Get Your Personal Training Business Off the Ground
The day-to-day of building a new client base can be daunting. Chances are you’ve blindly thrown out a few lines hoping to get a bite. With any luck you have managed to attract a new client or two. The problem is, it’s not enough and you aren’t sure of what to do next. Don’t worry, […]
Fitness Business Ideas
In February of 1996, I wrote an article in NFPT’s Personal Trainer Magazine about a man who emailed me with a problem he was having. Of all things, he asked me for advice on how to salvage his relationship with his girlfriend. At a glance, my first instinct was to direct him to Ann Landers or to an equally talented counselor. But, I kept on reading and found out – I may be able to help. While, my advice was given to this 1996 love-sick dude, my advice still applies today.
The Three P’s of the Personal Training Business
Whether you’ve been in a business class recently or not, I’m guessing you’ve heard of the Four P’s of Marketing: Product, Price, Promotion and Place. Simple words used to establish a crucial marketing mix for determining a brand’s unique selling points. Put these words together for the purpose of developing strategy and they become the […]
The Second P of the Personal Training Business
The First P: Protect. Protect your business. Protect your clients. Protect yourself. Now, let’s move to the next, The Second P: Promote. Whether you are just starting out as a personal trainer or you have a dozen years under your belt, never forget the power of promotion! So, let’s put those 4P’s of Marketing to […]
Starting a Fitness Business With No Money
Starting any sort of small business is a difficult endeavor. It takes dedication, hard work, and determination. It also takes money. In this post, we’ll look at how to do this with as little money into it as possible. Starting a gym from scratch can be one of the biggest and scariest parts of being a personal […]
Using Email Marketing for your Personal Training Business
Personal training can be a tough business. Most trainers need to be on their toes and market themselves to maximize their client base. Marketing can be expensive, and utilizing email is an affordable way to spread the word about your business. When using email as marketing, the first thing a trainer must do is to […]