This is an introduction to concepts for new client and lead volume benchmarking. It supports fitness professionals with a look at the complex mechanics surrounding the personal training sales process.
This is an introduction to concepts for new client and lead volume benchmarking. It supports fitness professionals with a look at the complex mechanics surrounding the personal training sales process.
Edward L. Gober is the founder of Trainer Nation – the continuing education provider of business related curriculum for fitness professionals.
From personal trainer to fitness manager, health club owner to high level executive, Edward has been a proactive leader supporting individual personal trainers, small business operators, and large corporate contacts to create performance driven and service oriented organizations.
In addition to teaming with global brands such as Equinox- Edward served as Vice President of Personal Training for the New York Health and Racquet Club in New York City.
A keynote presenter at events such as IHRSA, Club Industry, Forum Club, and executive innovation think tank Rex Roundtables- Edward’s insight on strategic sales management and organizational framework design have made him a sought after advisor to resurrect financially challenged operations as well as those attempting to enter a growth phase with their business.
Additionally- Edward provides private equity firms, hedge funds and strategy consultants the information necessary to understand the value of their fitness industry investment opportunities.
The core learning goals that ensure you’re prepared, confident, and fully qualified to train clients at a professional level.
01
Build a Strong Scientific Foundation
Develop a working understanding of anatomy, physiology, biomechanics, and how the body responds to exercise so you can design programs with purpose—not guesswork.
02
Master Client Assessment & Goal Setting
Learn how to evaluate fitness levels, identify limitations, and translate client goals into structured, personalized training plans.
03
Design Safe, Effective Training Programs
Gain the skills to create balanced workouts, apply progressive overload, modify exercises, and adjust programs based on performance and client needs.
04
Coach With Confidence & Clear Communication
Strengthen your ability to cue movements, motivate clients, build rapport, and create an encouraging environment that keeps clients coming back.
05
Operate as a True Fitness Professional
Understand risk management, ethics, scope of practice, and ongoing education standards required to maintain certification and deliver top-tier service.
Chose the option that fits your goals–Exam Only, Core, or Pro. Every package gives you a clear, practical path to get started without the overwhelm.
Learn through short, practical lessons, live study sessions, and clear guidance. No guesswork. No overstudying–just a learning plan that works.
Land your first clients or gym position fast. NFPT’s community and ongoing support help you build a lasting fitness career.
Since 1988, NFPT has helped thousands turn their passion for fitness into real careers. Our mission is simple–make certification accessible, credible, and supportive for every aspiring trainer. No overwhelm, just a straightforward path to a successful fitness career.
Our study materials and support system are designed to help you succeed the first time. With clear lessons, live prep sessions, and expert guidance, NFPT trainers consistently achieve top pass rates in the industry.
We proudly support those who serve. NFPT certification is approved for Military and GI Bill® funding, helping veterans and active service members build rewarding civilian careers in fitness.
NFPT’s certification meets the gold standard for professional excellence. Recognized by gyms and employers nationwide, our NCCA accreditation ensures your credential is respected wherever your career takes you.
“I've been a certified personal trainer through NFPT since 2009. At the time I didn't realize that personal training was "my calling" or my next career so I wasn't comfortable with spending a ton of money to get certified compared to some of the big certification companies. Also at that time, I needed something that was convenient with my schedule when it came to studying for the exam. Fortunately, NFPT offers a great foundation to become a personal trainer. The company is true to their word and are not only affordable but have flexible options for preparing for your personal training exam that can fit your schedule. I've been fortunate to have run my own gym, publish articles, and continue my personal training business which all started with the initial certification through NFPT. Thank you NFPT for helping me get not only started but also continue to offer CEC's and other great services.”
“I started my career in fitness 17 years ago with NFPT Personal Trainer Certification. And since then I've been able to regularly and easily gain new insights and maintain my certification. Great organization from my experience.”
