Buddy Benefits – The Pros and Cons of Exercising with Others
National Friendship Day is this week! Having life long friends and community connections has numerous proven health benefits. Likewise exercising and participating in strenuous activities are beneficial to improving your relationships, but do all of your clients really want to bring their bestie to their next sweat sesh? Let’s weigh the pros and cons to […]
Fitness Branding: Considerations for Creating a Strong Brand
Whether you are building a new company, trying to promote your personal brand, or want to re-evaluate the fitness business you’ve had for years, being intentional with your branding is a key element to success. It’s imperative that you consider your target clients, the culture of your community, and the changes in fitness industry trends […]
Making the Most of the Last Days of the Year
The fitness industry is notorious for promoting new year’s resolutions and goal-setting. There’s nothing wrong with that, and it makes for an easy sales pitch – people might feel guilty for all the cookies they ate over the holiday and for the lack of exercise during their winter travels making them ready to get back […]
Promo Items and Merchandise for Your Fitness Business
Whether you are looking to grow your fitness business, get your name out in your community, or have swag on hand for your clients, personal trainers might want to consider offering some trendy and useful merchandise and promotional (promo) items. When done right, selling these items can bring in more revenue, and having simple, low-cost […]
Bodyweight Training for Holiday Travel
Traveling during the holidays might give clients a great excuse to skip their workouts. The barriers are almost endless – little or no access to equipment, not enough space in aunt Carol’s guest room, not enough time between family visits, too much guilt for over-eating holiday treats, etc. All personal trainers know that you don’t […]
How to Make New Year Goals a Reality
Setting goals of any kind during the start of a new year is exciting, but creating a plan for success and following through is a whole different beast. Consider these tools and methods for behavior change when helping clients follow through on their New Year goals. Expectations vs. Reality Hopefully, before you’ve even set out […]
Mindful Eating 101
Helping our clients develop skillsets to adopt healthy lifestyle habits is within the purvue of health coaching and personal training. The practice of mindful eating is one of those skills we can teach them. It’s about developing awareness of your eating experiences, physical cues, and feelings about food. Practicing mindful eating has many benefits and […]
Collagen: Get the Scoop on This Super Supplement
Collagen. You may recognize it as an ingredient in topical anti-aging beauty products and vitamins. It’s one of the buzziest supplements of the new year, and there is a good reason for that, but what is it exactly? Why incorporate this power supplement into your daily life, let alone consume it in your diet? What […]
Energy Management: Cognitive Techniques for Three Client Energy Types
Many people struggle with energy imbalances that keep them from functioning optimally, especially when it comes to exercise. I’m not just talking about caloric energy imbalances, but boredom, nervous energy, and hyperactivity. Regardless of what energy imbalance your clients may struggle with there are techniques that you as a trainer can teach to help them […]
Sleep Positions: Methods for Effective Rest and Posture
The purpose of sleep is to rest and recover from the strain of the every day and the added stress of intentional exercise and training. As trainers, we should always encourage adequate, quality sleep. But what if your clients are spending their nights doing more harm to their bodies than good, missing the window of […]