Overcoming “Gymtimidation”: Boosting Fitness Client Confidence
“Gym-timidation” is a real phenomenon and occurs when a client feels uncomfortable in the gym, intensifying any personal insecurities. First-time exercisers may also feel uncomfortable performing movements that are unfamiliar and awkward to them. As personal trainers (many of whom work in a gym-setting), this isn’t what we want our clients to experience. How can […]
Five Fitness Phrases That Need To Go
Encouraging and motivating fitness clients with the “right” words go with the territory of being a health and fitness professional. While there are many inspiring quotes and fitness phrases we can toss at our clients during a session, there are some messages that – may have been well-intended at their inception – carry a less […]
Easy Meal Prep Hacks for Fitness Clients
The act of planning meals is a stumbling block for many fitness clients mostly because of the perceived time and effort planning meals and clean eating can require. The reality is nutrition and fitness are not mutually exclusive. To achieve fitness goals, nutritional practices must be aligned with those goals in a way that supports […]
Six Success Tips for Your First Year in the Fitness Industry
The first year in a new career venture is – as expected – intimidating and filled with uncertainty, and starting out in the fitness industry is no exception. Success, regardless of how well prepared an individual is, will not happen swiftly but there are steps you can take to ensure that you will not only […]
How to Choose a Fitness Business Management Software
From Acuity Scheduling to Zenfit, there are hundreds of – literally from A-Z – fitness software platforms and apps that allow fitness professionals to manage multiple aspects of their fitness business. This is a good “problem” to have. It means fit pros have the ability to make an informed selection. But endless options also mean […]
Content Creation Hacks for Personal Trainers
Social media is the way to connect with people these days, especially if you desire to expand your professional presence. It’s free. It’s varied. It’s far-reaching. All this makes for a winning trifecta. But it isn’t enough to join a social media channel and share random content; the content needs to be valuable and relatable […]
How to Be a Micro-Influencer on Social Media
Personal trainers are well-educated fitness professionals committed to bettering the lives of their clients. But that’s just one dimension of a personal trainer’s skill set and focus. While a fitness professional’s daily work may take place inside a gym or in a client’s home, their influence can transcend those boundaries especially in today’s culture of […]
10 Business Strategy Tips for Personal Trainers
Although the foundation of personal training is, at the heart of it, about the people we interact with and train, we can’t ignore the business side of what we do. Successful personal trainers consistently apply basic business strategy concepts to help nurture, grow, and sustain their individual businesses. Below are 10 uncomplicated business tips you […]
How To Create a Supportive Fitness Community
Social support provided by friends, family, and peers is a significant predictor of success in the achievement of health and fitness goals. For our personal training clients to be successful in the pursuit of their goals, they need to be a part of a fitness community that supports their achievements, encourages them when motivation wanes, […]
How to Avoid Toxic Positivity when Communicating with Fitness Clients
Establishing rapport is the first step towards developing successful and sustainable relationships with fitness clients. Rapport indicates a mutual trust and respect is present within the relationships. While there are many strategies one can apply in the rapport-building process, offering what’s considered toxic positivity in client communications can erode the foundation of trust and understanding. […]