27 Tips On Marketing For Personal Trainers

Marketing for personal trainers can be tough at first. But it’s not a difficult industry to market to. Instead, most trainers start their careers working for a gym owner, where the business attracts members and markets for personal trainers. However, the best way to make money as a trainer is to start your own personal training business. […]

Adolescent Obesity: A Growing Epidemic of Poor Diet and Inactivity

Obesity has become a significantly increasing problem in teens and adolescents in recent years. Dietary habits and lifestyle has remarkably changed. After school, many adolescents rest near the television while doing homework or sit for hours in front of a computer, sustaining that activity with high-calorie junk foods.

Hacks for Keeping Clients on Track

“The day got away from me.” “I forgot my gym clothes at home.” “I was up late.” “I’m just not motivated.” As trainers, I’m sure all of us are familiar with these – or similar – statements made by clients. Let’s be honest, it can be challenging to keep the motivation high, clients engaged and […]

Hacks for Keeping Clients on Track

“The day got away from me.” “I forgot my gym clothes at home.” “I was up late.” “I’m just not motivated.” As trainers, I’m sure all of us are familiar with these – or similar – statements made by clients. Let’s be honest, it can be challenging to keep the motivation high, clients engaged and […]

Community Presence – Methods to Boost Your Fitness Pro Reputation

Anyone who has gone solo and started a business in his/her community knows it requires a significant amount of work beyond creating a title, a logo, and finding a physical space. To be successful and carve a niche in a community requires the power of presence. What does this mean? It means if you are […]

Community Presence – Methods to Boost Your Fitness Pro Reputation

Anyone who has gone solo and started a business in his/her community knows it requires a significant amount of work beyond creating a title, a logo, and finding a physical space. To be successful and carve a niche in a community requires the power of presence. What does this mean? It means if you are […]

How to Ethically and Legally Handle the Nutrition Topic with Clients

Nutrition is an intimidating topic to broach with clients. It’s not because the topic is difficult for fitness pros to master or communicate effectively. The difficulty lies in the expectations our clients have of us. Not only are trainers, as viewed by the client, responsible for designing and executing safe and effective fitness programs, they […]

How to Ethically and Legally Handle the Nutrition Topic with Clients

Nutrition is an intimidating topic to broach with clients. It’s not because the topic is difficult for fitness pros to master or communicate effectively. The difficulty lies in the expectations our clients have of us. Not only are trainers, as viewed by the client, responsible for designing and executing safe and effective fitness programs, they […]

Building Your Brand as a Fitness Professional

Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re clean, and they differentiate the company in a single phrase or intelligently designed logo. Building a personal training business is no different – the same rules and basic branding rules […]

Building Your Brand as a Fitness Professional

Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re clean, and they differentiate the company in a single phrase or intelligently designed logo. Building a personal training business is no different – the same rules and basic branding rules […]