Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
READ MORENFPT Blog A free health and fitness resource for personal trainers
Senior Fitness is Job Security for Personal Trainers
Over the past 25 years in the Fitness profession, I’ve seen 95% of trainers not only have no older clients but also NEVER speak to…
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Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
READ MOREYour Duty as a Certified Personal Trainer
Joe American, 35 years old, wakes up one morning stretching and moaning, belching and farting. He firmly places both his hands on the bathroom sink…
READ MOREDefining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive…
READ MOREFitness Dilemma in the Information Age
In these days of fast food and over-booked schedules, obesity thrives. Our technology and pursuit of monetary gain has taken the front seat. And our…
READ MOREDefining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on…
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Got Sleep?
Do you or your clients have difficulty falling asleep (30-45 minutes)? Once asleep, do they wake frequently and have trouble returning to sleep? Do you…
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The Importance of Teaching Technique
As a certified personal trainer, it is your duty to teach. Teach about different fitness programs and routines. Teach about nutrition and healthy dieting. And…
READ MOREThe Benefits of Group Fitness for Personal Trainers
Group fitness classes are not a new thing. They have been around for quite some time now. The main reason is because of the many…
READ MOREDefining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week…
READ MOREMarket Research for Personal Trainers
To run a successful fitness business, you need to learn about your customers, your competitors and this industry. Market research for personal trainers is a…
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